You found a winning ad. The creative was working, the cost per lead good was good, and you were finally seeing consistent results. So you left it running. Then somewhere between day 7 and day 14, something shifted. The cost per lead started climbing, and the campaign...
There are ad problems you can see immediately. A creative that gets zero engagement. A campaign that spends its entire daily budget by 9am with nothing to show for it. A cost per lead so high it makes your stomach hurt when you open Ads Manager. Those problems are...
When a Facebook ad campaign underperforms, most business owners do the same thing: they blame the ad. They rewrite the copy, shoot a new video or try a different image. And when none of that works, they conclude that Facebook ads just don't work for their business -...