A practical framework for judging whether a new offer, channel, or product line is worth launching: net economics after fees, break-even math, cash timing, and what it costs the business you already have.
Complexity rarely shows up as a line item. It hides inside salaried time, rework, and exceptions, which is why a business can grow revenue for years while margins quietly flatten.
Revenue and margin are different measurements, and they move at different speeds. Here is how to raise profit from the customers, prices, terms and costs you already have.