Most small businesses don't fail because the market doesn't want what they offer. They fail because they make the same avoidable mistakes in how they try to attract and convert customers - mistakes that look like bad luck or a tough market from the inside, but follow...
Customers rarely choose the best business. They choose the business that makes them feel most confident about the outcome. This distinction seems small until you watch it play out in practice. A more experienced consultant loses the client to a less experienced one...
Does more traffic always mean more customers? Traffic is up. Visitors are arriving every day. The numbers that used to make a business owner anxious are now moving in the right direction. So they wait for the sales to follow. But the sale doesn't happen. A week...