Your best-selling product and your most profitable product are rarely the same thing. Here is how to work out whether each sale, order, job, or customer actually makes money before overhead.
Pricing failure has three separate causes, and they look almost identical from the outside. Here is how to tell whether your price level, your packaging, or the pricing unit itself has stopped working.
Recurring billing is easy to switch on. Recurring value is the hard part. A practical guide to choosing the right recurring model, pricing it, and surviving the transition.
Two revenue streams of identical size can be worth wildly different amounts. Here is how to judge revenue by cost to serve, durability, concentration, and what buyers actually pay for.
Gross margin hides the customers who quietly drain your profit. Here is a practical way to re-cut your expenses by customer, pick honest allocation drivers, and decide what to do with the answer.
Complexity rarely announces itself. It shows up as rework, slow quotes, confused buyers, and margins that stop following revenue. Here is how to tell when your lineup has outgrown its usefulness, and how to cut it back without losing the customers you want.