Most small businesses don't fail because the market doesn't want what they offer. They fail because they make the same avoidable mistakes in how they try to attract and convert customers - mistakes that look like bad luck or a tough market from the inside, but follow...
Does more traffic always mean more customers? Traffic is up. Visitors are arriving every day. The numbers that used to make a business owner anxious are now moving in the right direction. So they wait for the sales to follow. But the sale doesn't happen. A week...
Most businesses approach customer acquisition like a channel problem. They ask: should I be running Facebook ads? Should I focus on SEO? Should I start a YouTube channel? Should I post on LinkedIn every day? Should I try TikTok? Each of these questions gets treated as...
Most people who come to me frustrated about their online business start with a sentence similar to this: "I need more traffic. How can I start running good ads?" They've been posting consistently for months. They've watched tutorials, read blogs, maybe even hired...