You create a lead magnet, the downloads come in. A few names on the list. Some email opens. And then - nothing. No conversations. No enquiries. No customers. So the conclusion arrives: lead magnets don't work. The conclusion is wrong. Lead magnets work extraordinarily...
A lot of people measure lead generation success by volume. The campaign generated 50 leads. The content brought in 200 enquiries. The ad produced 30 form submissions. The numbers go up and the assumption is that things are working. But volume is the wrong metric. And...
There is a difference between "Leads" and "qualified leads." Many businesses say: "We need more leads." But what they actually need is more qualified leads. Because one qualified lead - someone who has the problem you solve, wants the solution you offer, can afford...