You found a winning ad. The creative was working, the cost per lead good was good, and you were finally seeing consistent results. So you left it running. Then somewhere between day 7 and day 14, something shifted. The cost per lead started climbing, and the campaign...
There are ad problems you can see immediately. A creative that gets zero engagement. A campaign that spends its entire daily budget by 9am with nothing to show for it. A cost per lead so high it makes your stomach hurt when you open Ads Manager. Those problems are...
When a Facebook ad campaign underperforms, most business owners do the same thing: they blame the ad. They rewrite the copy, shoot a new video or try a different image. And when none of that works, they conclude that Facebook ads just don't work for their business -...
Most people who struggle with poor performing Facebook ads like to start with the ads. They change the creative, tweak the copy, or test new audiences. And I understand why - the ads are the most visible part of the whole system, so it feels logical to start there....
You're spending money on Facebook ads. The campaigns are running, your dashboard is showing clicks and impressions but you're barely making any sales. And the frustrating part is you've already tried to fix it. You probably changed the creative, tweaked the copy or...